Brand Strategy of flowtags
The flowtags Brand Strategy mainly relies on the personality of the new brand. As a cheeky, young, and visionary buddy for all startups and e-commerce shops, flowtags is turning the tax consulting industry on its head. Their mission is to provoke and demonstrate that it's possible for a tax consulting firm to be up-to-date with the latest trends.
How flowtags describes their Personality
Each flowtags client is on an adventure. The adventures of founders and all protagonists are so diverse, yet they are united by one thing: they lack a buddy. A Buddy who stands by their side when it comes to tax and business advice, who understands their vision and becomes part of the story without stealing the limelight. With his cheeky and crazy personality, the buddy brings a sense of ease to all parts of the story. He loves pushing boundaries with the protagonist and sometimes even crossing them. Hardly anyone is as easy to excite as he is - but that only reflects his honest soul. Even when he sometimes goes too far with his cheeky personality, he always means well. Together with the protagonist, the buddy dreams of the future and sometimes even opens their eyes to how much potential they have.
"we unleash innovation and technology from old structures"
By using the claim "make it f***ing flow," flowtags has made it clear to even the biggest doubters that they are not your typical tax consulting firm. Flowtags is different, and they proudly live by that.
flowtags name development
From Pattera to flowtags.
The name flowtags is derived from the workflow and the word "tag", as that is essentially what it's all about. Improving the workflow to make room for research and development. It's always important to sort, highlight, and tag the relevant data. In addition, there's a hidden pun with the word "tax" in English, which further alludes to the company's origin in tax consulting.
flowtags logo development
flowtags Corporate Design
Lufga Black for Headlines
Branding Semibold for Copytext
In a 30-minute session, we analyze your brand and advise you. The outcome is honest feedback on your brand, an assessment of its potential and input on how you can make your brand design more consistent. In addition, we strive to provide you with thought-provoking approaches that will help you move forward in your brand development.